About Us
BADSocietyClub is a Basketball brand created by Jayden Pierre with the help of his father Woolden Pierre, who is also Jayden’s trainer. At age seven, Jayden’s dad begin taking him to the Mickey Walker Center located in Elizabeth New Jersey to help him start his young basketball journey. Woolden would eventually set a schedule that would help his son manage his school work and his basketball training. Everyday after school, Jayden will get home, do his homework, then him and his dad would head to the gym. Jayden’s love and dedication for the game immensely grew due to the results and success on the court. My dad always told me during our training sessions, “there’s no shortcuts to success, embrace the process of getting better.” That quote from his dad, is what helped Jayden come up with the idea for the BADSocietyClub brand. The idea and concept of the brand, BAD(Basketball All Day) SocietyClub, is to inspire and motivate all young basketball players to embrace the process of getting better, and the results will come from the work they put in. Embracing the BADSocietyClub mindset, helped Jayden in becoming a d1 athlete securing a full athletic scholarship to Providence College.